Goal is to Consolidate From Multiple Firms to One Per Marque General Motors is planning to launch reviews for all of its PR agency partners around the globe, with the goal of consolidating with one agency of record per brand. Tony Cervone, senior VP-global communications for the automaker, said the reviews will “take place for
TUCSON, AZ (Tucson News Now) – Omnidronez is a company in Tucson looking to take advertising to the next level with the use of “drone-vertising.” The company uses drones to fly banners and also carry a projector to show videos. Omnidronez is one of only three companies in the world to use banner drone advertising.
How Pandora Aims to Double Its Number of Relevant Ads With Cross-Device Data Music service hones targeting with Krux ByChristopher Heine Pandora last week said its third-quarter ad revenues rose 31 percent year over year to $255 million, seemingly underscoring the narrative that the digital music service attracts brands because of its engaged listening audience.
Because they’re cheap. Earlier this week the ad tech company AppNexus announced what it described as a major innovation: It would allow advertisers to pay only for those digital ads that are actually seen by people. To those uninitiated in the ways of programmatic advertising, this might seem like table stakes. Given all the talk