Blog – Page 2 – Advertising and Marketing

The Secret Sauce of Marketing

Posted on May 31, 2017 by Armando Yanez

Effective marketing is more important than ever in today’s competitive consumer world. However, the secret sauce of marketing is much more than simply attracting customers. It’s about creating the right customer experience. For now, put clicks and conversions to the back of your mind; if you don’t get customer experience right, these actions will never

Posted in Advertising, Building Brands, Corporate Culture, Online Advertising, Social Media, Video Advertising Advertising, Branding, Corporate Culture, Marketing, Online Advertising, Online Retargeting, Social Media

Patient Attrition Will Ruin Your Practice

Posted on April 15, 2017 by Armando Yanez

The dynamics of the healthcare market are shifting. The days of delivering routine dental care and relying on new patient volume to generate a profit are fading. Taking their place is an era in which Key Practice Indicators (KPI) are “accountability” in which providers must leverage communication, technology and data in a meaningful way to

Posted in Advertising, Building Brands, Corporate Culture, Management Advertising, Branding, Corporate Culture, Leadership, Management, Marketing, Online Retargeting, Social Media

Change is inevitable, Progress is optional

Posted on March 10, 2017 by Armando Yanez

“Change is inevitable, progress is optional.” — Tony Robbins Change is inevitable. You experience it every day in one form or another. From choosing a new route to work to the sudden curveball that turns life upside down, change can affect you in many ways. However, it is not always easy to have a positive

Posted in Corporate Culture, Management, Motivation, Online Advertising Corporate Culture, Leadership, Management, Motivation

SOS — Shiny Object Syndrome

Posted on January 31, 2017 by Armando Yanez

SOS — Shiny Object Syndrome Trade shows and conferences are by design the epicenter for all shiny things: cloud based platforms, hardware innovations, mobile applications and more — all promising to improve every aspect of a business, from communications to cash flow. Today, business and technology move forward together faster than ever before. The challenge

Posted in Advertising, Automotive, Building Brands, Corporate Culture, Management, Motivation, Online Advertising, Social Media, Technology, Television, Video Advertising Advertising, Advertising Agency, Branding, Corporate Culture, Leadership, Management, Marketing, Motivation, Online Advertising, Online Retargeting, programmatic advertising, Social Media, Technology, Television

A Gopher Won’t Get You Very Far

Posted on December 13, 2016 by Armando Yanez

A Gopher Won’t Get You Very Far At some point, we’ve all woken up and realized that we have more things to do than there are hours in the day. In fact, it’s likely most of us wake up with this thought every single day. Whether we’re at home or at work, we often find

Posted in Corporate Culture, Management Corporate Culture, Leadership, Management