Targeting ‘Now’ Customers Who Are Ready to Buy Online marketing often focuses on one area of attraction, and that is new visitors. While that’s an obvious and essential approach, and one that you should never lose focus on, there is one market segment that is passing many marketers by: the in-market buyers segment. In-market buyers are those prospects who are
It seems we’re all looking for that elusive holy grail when it comes to marketing. As of this morning, Google returned 257,000,000 pages for the search term “market effectively.” Now, unless you are brand new to the marketing game, you can probably guess that the returned pages agreed on a few basic marketing principles: Know
Filtrie, a Salt Lake City based software firm founded in 2015, has launched a new patent pending technology that allows consumers to control what ads are shown across all of their screens. This level of content control has never before been available to consumers, and advertisers stand to win. That right, content filtering that let’s
As apps like Facebook Messenger, WhatsApp and Snapchat are actively competing with conventional SMS aka “text messages” to be the preferred texting method, the line between social media and texting is more blurred than ever. And brands have a real chance to capitalize on this, according to a newly released study by Dallas-based marketing group Epsilon.
Wallapop and LetGo two Barcelona startups are in advanced talks to merge operations in the U.S.. Both companies provide platforms for consumers to post items for sale and then negotiate sales offline. According to TechCrunch the two are teaming up to scale up their U.S. operations against the 800 pound gorillas in the marketplace, eBay