Blog – Page 3 – Advertising and Marketing

Targeting “Now” Customers

Posted on September 27, 2016 by Armando Yanez

Targeting ‘Now’ Customers Who Are Ready to Buy Online marketing often focuses on one area of attraction, and that is new visitors. While that’s an obvious and essential approach, and one that you should never lose focus on, there is one market segment that is passing many marketers by: the in-market buyers segment. In-market buyers are those prospects who are

257,000,000 Ways to Market Effectively

Posted on September 20, 2016 by Armando Yanez

It seems we’re all looking for that elusive holy grail when it comes to marketing. As of this morning, Google returned 257,000,000 pages for the search term “market effectively.” Now, unless you are brand new to the marketing game, you can probably guess that the returned pages agreed on a few basic marketing principles: Know

Posted in Advertising, Building Brands, Online Advertising, Social Media, Video Advertising Advertising, Branding, Marketing

Consumers can now set limits on TV ads

Posted on August 16, 2016 by Armando Yanez

Filtrie, a Salt Lake City based software firm founded in 2015, has launched a new patent pending technology that allows consumers to control what ads are shown across all of their screens. This level of content control has never before been available to consumers, and advertisers stand to win. That right, content filtering that let’s

Posted in Advertising, Building Brands, Online Advertising, Technology, Television, Video Advertising Advertising, Marketing, Online Advertising, Online Retargeting, Social Media, Technology, Television

Consumers Don’t Mind Marketing on Messaging Apps

Posted on July 12, 2016 by Armando Yanez

As apps like Facebook Messenger, WhatsApp and Snapchat are actively competing with conventional SMS aka “text messages” to be the preferred texting method, the line between social media and texting is more blurred than ever. And brands have a real chance to capitalize on this, according to a newly released study by Dallas-based marketing group Epsilon.

Posted in Advertising, Social Media, Technology Advertising, Marketing, Technology

Wallapop and LetGo Plan Merger to Take-On Craigslist

Posted on May 10, 2016 by Armando Yanez

Wallapop and LetGo two Barcelona startups are in advanced talks to merge operations in the U.S.. Both companies provide platforms for consumers to post items for sale and then negotiate sales offline. According to TechCrunch the two are teaming up to scale up their U.S. operations against the 800 pound gorillas in the marketplace, eBay

Posted in Advertising, Online Advertising, Technology Marketing, Online Advertising, Technology