Advertising – Advertising and Marketing

Geo Location Marketing

Posted on May 14, 2019 by Armando Yanez

Geo Location Marketing Getting Your Target Customers Through the Door We live in an age where information is king, and marketing data is one of your most powerful tools to increase conversion rates and ROI. Over the years, the available data for marketing campaigns has grown exponentially. In virtually every media channel, we have the ability

Posted in Advertising, Building Brands, Geo Location Marketing, Online Advertising Advertising, Advertising Agency, Branding, Geo Location Marketing, Marketing, Online Advertising, Online Retargeting, Technology

3 Tips for Improving Your Local SEO on Mobile

Posted on March 14, 2019 by Armando Yanez

Did you know that 50 percent of consumers who carry out a local search on their smartphone visit a store within a day? That’s right — and a whopping 43 percent of all searches on Google are local. It’s clear that local search is powerful when it comes to reaching customers, but many businesses fail to take advantage of

Posted in Advertising, Building Brands, Online Advertising Advertising, Advertising Agency, Branding, Google Display Ads, Marketing, Online Advertising, Online Retargeting, Social Media

The History and Evolution of SEO

Posted on January 24, 2018 by Armando Yanez

Although I am sure that there may be earlier examples of people engaging in search engine optimization, one of the most indisputable accounts I was able to uncover occurred in 1995 when John Audette formed Multi-Media Marketing Group (MMG) after the sale of over 4,000 copies of his book on how to market on the

Posted in Advertising, Online Advertising, Technology Advertising, Google Display Ads, Marketing, Online Advertising, Technology

Sometimes you have to slow down to speed up

Posted on July 11, 2017 by Armando Yanez

Most of the time my posts are either quotes that truly struck a chord with me, or articles about a marketing topic that I believe might benefit others that I’ve spent several hours writing and rewriting before I publish. This is not either of those. This post is much more organic with less polishing so

Posted in Advertising, Building Brands, Corporate Culture, Management, Motivation Advertising, Corporate Culture, Leadership, Management, Motivation

The Secret Sauce of Marketing

Posted on May 31, 2017 by Armando Yanez

Effective marketing is more important than ever in today’s competitive consumer world. However, the secret sauce of marketing is much more than simply attracting customers. It’s about creating the right customer experience. For now, put clicks and conversions to the back of your mind; if you don’t get customer experience right, these actions will never

Posted in Advertising, Building Brands, Corporate Culture, Online Advertising, Social Media, Video Advertising Advertising, Branding, Corporate Culture, Marketing, Online Advertising, Online Retargeting, Social Media