Effective marketing is more important than ever in today’s competitive consumer world. However, the secret sauce of marketing is much more than simply attracting customers. It’s about creating the right customer experience. For now, put clicks and conversions to the back of your mind; if you don’t get customer experience right, these actions will never
SOS — Shiny Object Syndrome Trade shows and conferences are by design the epicenter for all shiny things: cloud based platforms, hardware innovations, mobile applications and more — all promising to improve every aspect of a business, from communications to cash flow. Today, business and technology move forward together faster than ever before. The challenge
Targeting ‘Now’ Customers Who Are Ready to Buy Online marketing often focuses on one area of attraction, and that is new visitors. While that’s an obvious and essential approach, and one that you should never lose focus on, there is one market segment that is passing many marketers by: the in-market buyers segment. In-market buyers are those prospects who are
It seems we’re all looking for that elusive holy grail when it comes to marketing. As of this morning, Google returned 257,000,000 pages for the search term “market effectively.” Now, unless you are brand new to the marketing game, you can probably guess that the returned pages agreed on a few basic marketing principles: Know
As apps like Facebook Messenger, WhatsApp and Snapchat are actively competing with conventional SMS aka “text messages” to be the preferred texting method, the line between social media and texting is more blurred than ever. And brands have a real chance to capitalize on this, according to a newly released study by Dallas-based marketing group Epsilon.