As apps like Facebook Messenger, WhatsApp and Snapchat are actively competing with conventional SMS aka “text messages” to be the preferred texting method, the line between social media and texting is more blurred than ever. And brands have a real chance to capitalize on this, according to a newly released study by Dallas-based marketing group Epsilon.
Wallapop and LetGo two Barcelona startups are in advanced talks to merge operations in the U.S.. Both companies provide platforms for consumers to post items for sale and then negotiate sales offline. According to TechCrunch the two are teaming up to scale up their U.S. operations against the 800 pound gorillas in the marketplace, eBay
On average, Americans spend 12 hours of their day consuming media in one form or another. In fact, reading this article will account for about 5 minutes of that time in your day today. Television accounts for 3 hours of your day with Internet a close second at 2 hours. The report published last year
I don’t remember exactly when I heard the term programmatic advertising for the first time, but lately I’ve been getting a lot of questions about it so I thought I’d spend a little time explaining what it is, and why it matters in plain English. “Programmatic Advertising – The use of software to purchase digital advertising
When Google first released the Cardboard VR headset in 2014 it looked more like a toy than an actual Virtual Reality Headset. But they continued to promote the product as a real VR solution partnering with several companies over the past year or so to legitimize the platform. Now, Google has actually launched a new