Television – Advertising and Marketing

SOS — Shiny Object Syndrome

Posted on January 31, 2017 by Armando Yanez

SOS — Shiny Object Syndrome Trade shows and conferences are by design the epicenter for all shiny things: cloud based platforms, hardware innovations, mobile applications and more — all promising to improve every aspect of a business, from communications to cash flow. Today, business and technology move forward together faster than ever before. The challenge

Posted in Advertising, Automotive, Building Brands, Corporate Culture, Management, Motivation, Online Advertising, Social Media, Technology, Television, Video Advertising Advertising, Advertising Agency, Branding, Corporate Culture, Leadership, Management, Marketing, Motivation, Online Advertising, Online Retargeting, programmatic advertising, Social Media, Technology, Television

Consumers can now set limits on TV ads

Posted on August 16, 2016 by Armando Yanez

Filtrie, a Salt Lake City based software firm founded in 2015, has launched a new patent pending technology that allows consumers to control what ads are shown across all of their screens. This level of content control has never before been available to consumers, and advertisers stand to win. That right, content filtering that let’s

Posted in Advertising, Building Brands, Online Advertising, Technology, Television, Video Advertising Advertising, Marketing, Online Advertising, Online Retargeting, Social Media, Technology, Television

The Media Day is More Than 24 Hours

Posted on February 16, 2016 by Armando Yanez

On average, Americans spend 12 hours of their day consuming media in one form or another. In fact, reading this article will account for about 5 minutes of that time in your day today. Television accounts for 3 hours of your day with Internet a close second at 2 hours. The report published last year

Posted in Advertising, Automotive, Building Brands, Direct Mail, Online Advertising, Social Media, Technology, Television, Video Advertising Advertising, Advertising Agency, Branding, Marketing, Online Advertising, Online Retargeting, Social Media, Technology, Television

The Best of Superbowl Car Commercials

Posted on February 8, 2016 by Armando Yanez

There were some new faces in this year’s Superbowl commercials. Today, we’ll focus on just the automobile commercials. The brands that round out the list in no particular order are: Acura, Hyundai, Audi, Buick, Jeep, Mini, and Toyota Mini – Defy Labels Mini spent their 30 seconds of fame trying to dispel the myth that

Posted in Advertising, Automotive, Building Brands, Online Advertising, Television, Video Advertising Advertising, Advertising Agency, Automobile Manufacturer, Branding, Marketing, OEM, Television

When is a Superbowl commercial worth it?

Posted on January 18, 2016 by Armando Yanez

CBS announced last week that the average cost of a Superbowl commercial this year is $4.4 million. That’s right $4.4 million for a single :30 second spot or $146,667 per second. So who buys these spots, and more importantly, why? There are essentially 2 groups of advertisers that pony up that kind of cash for

Posted in Advertising, Building Brands, Television, Video Advertising Advertising, Marketing, Television