Video Advertising – Advertising and Marketing

The Secret Sauce of Marketing

Posted on May 31, 2017 by Armando Yanez

Effective marketing is more important than ever in today’s competitive consumer world. However, the secret sauce of marketing is much more than simply attracting customers. It’s about creating the right customer experience. For now, put clicks and conversions to the back of your mind; if you don’t get customer experience right, these actions will never

Posted in Advertising, Building Brands, Corporate Culture, Online Advertising, Social Media, Video Advertising Advertising, Branding, Corporate Culture, Marketing, Online Advertising, Online Retargeting, Social Media

SOS — Shiny Object Syndrome

Posted on January 31, 2017 by Armando Yanez

SOS — Shiny Object Syndrome Trade shows and conferences are by design the epicenter for all shiny things: cloud based platforms, hardware innovations, mobile applications and more — all promising to improve every aspect of a business, from communications to cash flow. Today, business and technology move forward together faster than ever before. The challenge

Posted in Advertising, Automotive, Building Brands, Corporate Culture, Management, Motivation, Online Advertising, Social Media, Technology, Television, Video Advertising Advertising, Advertising Agency, Branding, Corporate Culture, Leadership, Management, Marketing, Motivation, Online Advertising, Online Retargeting, programmatic advertising, Social Media, Technology, Television

257,000,000 Ways to Market Effectively

Posted on September 20, 2016 by Armando Yanez

It seems we’re all looking for that elusive holy grail when it comes to marketing. As of this morning, Google returned 257,000,000 pages for the search term “market effectively.” Now, unless you are brand new to the marketing game, you can probably guess that the returned pages agreed on a few basic marketing principles: Know

Posted in Advertising, Building Brands, Online Advertising, Social Media, Video Advertising Advertising, Branding, Marketing

Consumers can now set limits on TV ads

Posted on August 16, 2016 by Armando Yanez

Filtrie, a Salt Lake City based software firm founded in 2015, has launched a new patent pending technology that allows consumers to control what ads are shown across all of their screens. This level of content control has never before been available to consumers, and advertisers stand to win. That right, content filtering that let’s

Posted in Advertising, Building Brands, Online Advertising, Technology, Television, Video Advertising Advertising, Marketing, Online Advertising, Online Retargeting, Social Media, Technology, Television

The Media Day is More Than 24 Hours

Posted on February 16, 2016 by Armando Yanez

On average, Americans spend 12 hours of their day consuming media in one form or another. In fact, reading this article will account for about 5 minutes of that time in your day today. Television accounts for 3 hours of your day with Internet a close second at 2 hours. The report published last year

Posted in Advertising, Automotive, Building Brands, Direct Mail, Online Advertising, Social Media, Technology, Television, Video Advertising Advertising, Advertising Agency, Branding, Marketing, Online Advertising, Online Retargeting, Social Media, Technology, Television