The phrase “sales pitch” was first coined in modern commercial #advertising around 1943, but common sense tells us that for as long as people have been selling products, they’ve been thinking about where to find customers and how to find them. The sales funnel we utilize today is nothing more than a visual representation about
One in three Americans think Apple’s leadership team would do a better job in overseeing the U.S. government than any politicians, according to an Rbb Communications study. A recent study asked consumers to pick between the current political candidates and several popular consumer brands. Here’s the report.
Taglines also have a shorter shelf life than ever, constantly at the mercy of new marketing directors with new marketing directions. So if you’re a copywriter, you’ll probably get a new tagline brief soon. But when you write a tagline, how do you know it’s great? There’s one simple test that my old buddy, Ken