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Funnel Effectively

Posted on January 5, 2016 by Armando Yanez

The phrase “sales pitch” was first coined in modern commercial #advertising around 1943, but common sense tells us that for as long as people have been selling products, they’ve been thinking about where to find customers and how to find them. The sales funnel we utilize today is nothing more than a visual representation about

Posted in Advertising, Automotive, Building Brands, Direct Mail, Online Advertising, Social Media, Technology, Television, Video Advertising Advertising, Advertising Agency, Branding, Google Display Ads, Marketing, Online Advertising, Online Retargeting, Social Media, Television

Forget Trump and Clinton Consumers Say Apple Should Run the Government

Posted on December 21, 2015 by Armando Yanez

One in three Americans think Apple’s leadership team would do a better job in overseeing the U.S. government than any politicians, according to an Rbb Communications study. A recent study asked consumers to pick between the current political candidates and several popular consumer brands. Here’s the report.

Posted in Building Brands Branding

How to write the perfect tagline

Posted on November 26, 2015 by Armando Yanez

Taglines also have a shorter shelf life than ever, constantly at the mercy of new marketing directors with new marketing directions. So if you’re a copywriter, you’ll probably get a new tagline brief soon. But when you write a tagline, how do you know it’s great? There’s one simple test that my old buddy, Ken

Posted in Online Advertising Advertising, Branding