Google Display Ads – Advertising and Marketing

3 Tips for Improving Your Local SEO on Mobile

Posted on March 14, 2019 by Armando Yanez

Did you know that 50 percent of consumers who carry out a local search on their smartphone visit a store within a day? That’s right — and a whopping 43 percent of all searches on Google are local. It’s clear that local search is powerful when it comes to reaching customers, but many businesses fail to take advantage of

Posted in Advertising, Building Brands, Online Advertising Advertising, Advertising Agency, Branding, Google Display Ads, Marketing, Online Advertising, Online Retargeting, Social Media

The History and Evolution of SEO

Posted on January 24, 2018 by Armando Yanez

Although I am sure that there may be earlier examples of people engaging in search engine optimization, one of the most indisputable accounts I was able to uncover occurred in 1995 when John Audette formed Multi-Media Marketing Group (MMG) after the sale of over 4,000 copies of his book on how to market on the

Posted in Advertising, Online Advertising, Technology Advertising, Google Display Ads, Marketing, Online Advertising, Technology

Targeting “Now” Customers

Posted on September 27, 2016 by Armando Yanez

Targeting ‘Now’ Customers Who Are Ready to Buy Online marketing often focuses on one area of attraction, and that is new visitors. While that’s an obvious and essential approach, and one that you should never lose focus on, there is one market segment that is passing many marketers by: the in-market buyers segment. In-market buyers are those prospects who are

Posted in Advertising, Building Brands, Online Advertising, Social Media, Technology Advertising, Advertising Agency, Branding, Google Display Ads, Marketing, Online Advertising, Online Retargeting, Social Media

Programmatic Advertising

Posted on February 2, 2016 by Armando Yanez

I don’t remember exactly when I heard the term programmatic advertising for the first time, but lately I’ve been getting a lot of questions about it so I thought I’d spend a little time explaining what it is, and why it matters in plain English. “Programmatic Advertising – The use of software to purchase digital advertising

Posted in Advertising, Building Brands, Online Advertising, Social Media, Technical Resources, Technology Advertising, Advertising Agency, Google Display Ads, Marketing, Online Advertising, programmatic advertising, Social Media, Technology

Google is Getting Serious About Virtual Reality

Posted on January 21, 2016 by Armando Yanez

When Google first released the Cardboard VR headset in 2014 it looked more like a toy than an actual Virtual Reality Headset. But they continued to promote the product as a real VR solution partnering with several companies over the past year or so to legitimize the platform. Now, Google has actually launched a new

Posted in Advertising, Building Brands, Online Advertising, Technology, Video Advertising Advertising, Advertising Agency, Branding, Google Display Ads, Marketing, Online Advertising, Online Retargeting, Social Media, Technology