The Impact of Reach and Frequency in Advertising – Part 2

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According to Wikipedia, reach is defined in #advertising as “the total number of different people or households exposed at once, to a medium during a given period.”  This is the most fundamental element of a campaign because reaching too small an audience, or worse yet, the wrong audience will destroy any chance for success.  For
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South Park Makes Sponsored Content Funny

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It had been a long time since I watched a South Park episode, but when I heard that Wednesday’s episode was about “Sponsored Content” I had to watch.  The gist of the episode was something that Gary Vaynerchuk says over and over again.  “Advertisers ruin everything.” The stage is set when the principal at the
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Best Practices for Mobile Video Ads

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Video on mobile devices has seen double digit growth this year.  Even with the smaller screen sizes when compared to a desktop and the cost of data on cellular networks, millennials are leading the pack when it comes to mobile video consumption.  In fact, 95% of these younger viewers are watching video on their mobile
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Why There’s Still a Market for Online Ads No One Sees

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Because they’re cheap. Earlier this week the ad tech company AppNexus announced what it described as a major innovation: It would allow advertisers to pay only for those digital ads that are actually seen by people. To those uninitiated in the ways of programmatic advertising, this might seem like table stakes. Given all the talk
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