Social Media – Advertising and Marketing

3 Tips for Improving Your Local SEO on Mobile

Posted on March 14, 2019 by Armando Yanez

Did you know that 50 percent of consumers who carry out a local search on their smartphone visit a store within a day? That’s right — and a whopping 43 percent of all searches on Google are local. It’s clear that local search is powerful when it comes to reaching customers, but many businesses fail to take advantage of

Posted in Advertising, Building Brands, Online Advertising Advertising, Advertising Agency, Branding, Google Display Ads, Marketing, Online Advertising, Online Retargeting, Social Media

The Secret Sauce of Marketing

Posted on May 31, 2017 by Armando Yanez

Effective marketing is more important than ever in today’s competitive consumer world. However, the secret sauce of marketing is much more than simply attracting customers. It’s about creating the right customer experience. For now, put clicks and conversions to the back of your mind; if you don’t get customer experience right, these actions will never

Posted in Advertising, Building Brands, Corporate Culture, Online Advertising, Social Media, Video Advertising Advertising, Branding, Corporate Culture, Marketing, Online Advertising, Online Retargeting, Social Media

Patient Attrition Will Ruin Your Practice

Posted on April 15, 2017 by Armando Yanez

The dynamics of the healthcare market are shifting. The days of delivering routine dental care and relying on new patient volume to generate a profit are fading. Taking their place is an era in which Key Practice Indicators (KPI) are “accountability” in which providers must leverage communication, technology and data in a meaningful way to

Posted in Advertising, Building Brands, Corporate Culture, Management Advertising, Branding, Corporate Culture, Leadership, Management, Marketing, Online Retargeting, Social Media

SOS — Shiny Object Syndrome

Posted on January 31, 2017 by Armando Yanez

SOS — Shiny Object Syndrome Trade shows and conferences are by design the epicenter for all shiny things: cloud based platforms, hardware innovations, mobile applications and more — all promising to improve every aspect of a business, from communications to cash flow. Today, business and technology move forward together faster than ever before. The challenge

Posted in Advertising, Automotive, Building Brands, Corporate Culture, Management, Motivation, Online Advertising, Social Media, Technology, Television, Video Advertising Advertising, Advertising Agency, Branding, Corporate Culture, Leadership, Management, Marketing, Motivation, Online Advertising, Online Retargeting, programmatic advertising, Social Media, Technology, Television

Targeting “Now” Customers

Posted on September 27, 2016 by Armando Yanez

Targeting ‘Now’ Customers Who Are Ready to Buy Online marketing often focuses on one area of attraction, and that is new visitors. While that’s an obvious and essential approach, and one that you should never lose focus on, there is one market segment that is passing many marketers by: the in-market buyers segment. In-market buyers are those prospects who are

Posted in Advertising, Building Brands, Online Advertising, Social Media, Technology Advertising, Advertising Agency, Branding, Google Display Ads, Marketing, Online Advertising, Online Retargeting, Social Media