Technology – Advertising and Marketing

Geo Location Marketing

Posted on May 14, 2019 by Armando Yanez

Geo Location Marketing Getting Your Target Customers Through the Door We live in an age where information is king, and marketing data is one of your most powerful tools to increase conversion rates and ROI. Over the years, the available data for marketing campaigns has grown exponentially. In virtually every media channel, we have the ability

Posted in Advertising, Building Brands, Geo Location Marketing, Online Advertising Advertising, Advertising Agency, Branding, Geo Location Marketing, Marketing, Online Advertising, Online Retargeting, Technology

The History and Evolution of SEO

Posted on January 24, 2018 by Armando Yanez

Although I am sure that there may be earlier examples of people engaging in search engine optimization, one of the most indisputable accounts I was able to uncover occurred in 1995 when John Audette formed Multi-Media Marketing Group (MMG) after the sale of over 4,000 copies of his book on how to market on the

Posted in Advertising, Online Advertising, Technology Advertising, Google Display Ads, Marketing, Online Advertising, Technology

SOS — Shiny Object Syndrome

Posted on January 31, 2017 by Armando Yanez

SOS — Shiny Object Syndrome Trade shows and conferences are by design the epicenter for all shiny things: cloud based platforms, hardware innovations, mobile applications and more — all promising to improve every aspect of a business, from communications to cash flow. Today, business and technology move forward together faster than ever before. The challenge

Posted in Advertising, Automotive, Building Brands, Corporate Culture, Management, Motivation, Online Advertising, Social Media, Technology, Television, Video Advertising Advertising, Advertising Agency, Branding, Corporate Culture, Leadership, Management, Marketing, Motivation, Online Advertising, Online Retargeting, programmatic advertising, Social Media, Technology, Television

Consumers can now set limits on TV ads

Posted on August 16, 2016 by Armando Yanez

Filtrie, a Salt Lake City based software firm founded in 2015, has launched a new patent pending technology that allows consumers to control what ads are shown across all of their screens. This level of content control has never before been available to consumers, and advertisers stand to win. That right, content filtering that let’s

Posted in Advertising, Building Brands, Online Advertising, Technology, Television, Video Advertising Advertising, Marketing, Online Advertising, Online Retargeting, Social Media, Technology, Television

Consumers Don’t Mind Marketing on Messaging Apps

Posted on July 12, 2016 by Armando Yanez

As apps like Facebook Messenger, WhatsApp and Snapchat are actively competing with conventional SMS aka “text messages” to be the preferred texting method, the line between social media and texting is more blurred than ever. And brands have a real chance to capitalize on this, according to a newly released study by Dallas-based marketing group Epsilon.

Posted in Advertising, Social Media, Technology Advertising, Marketing, Technology